Sites usa
A mapping and demographic software for the commercial real estate industry. As Graphic Designer, I am in charge of creating marketing materials to support the company’s B2B initiatives and position the brand as thought leaders in their space.
Social Media
Thorough research was conducted, coupled with data pulled from the software, then simplified in design to tell stories relevant to the commercial real estate industry at the time. New features, company culture, and software tips were among some of the other posts made.
Rack card
Trade show materials were created using the brand guidelines and the intention of grabbing the attention of potential new clients. Copy emphasizes main selling points and promotes a feature that is highly sought after.
Goal was to create a straight-forward email that intrigued users to not only click the link in the email but use the feature in the software. Tracking for link and feature use was utilized to measure the success of the email campaign.
website
A new feature was being released and needed a new webpage on the website informing potential customers and existing users of what the tool does. Designed the layout in Adobe XD, created copy, and designed vector graphics for webpage.